JoCa: Non Finito Portraits and the Fractured Self

|Carlos Algara
Self Assemble 1, an original oil painting by JoCa — Art of NOMA

Key Takeaways

  • JoCa builds oil-on-canvas portraits that fracture, dissolve and reassemble, using the historical non finito ("not finished") technique to argue that identity is perpetually under construction.
  • Every JoCa painting is a unique work — one canvas, one owner — mounted on a professional wooden frame and supplied with a certificate of authenticity; there is no edition to fall back on.
  • The Dreamer series works at an intimate 45–55 cm scale, while the Love of Dutch paintings scale up to 108 × 88 cm and a 143 × 90 cm extended horizontal format.
  • A separate conceptual strand builds on the seed as an image of contained potential, from the monumental Nuclear Seed (150 × 150 cm) to the smaller Settled Seed and Processed Seed.
  • JoCa originals have been placed in the region of USD 3,850 to USD 4,400, with current pricing and availability always shown on the artwork's own page.

JoCa builds portraits that refuse to hold still. The Mexican-Spanish painter works in oil on canvas, letting faces fracture, dissolve, and reassemble across the surface — eyes surfacing where they shouldn't, features layered and interrupted — in a language built around the unfinished, the non finito. The work treats identity not as fixed but as perpetually under construction, shaped by technology, memory, and contemporary life.

The Dreamer (18), original oil painting by JoCa
Pictured: The Dreamer (18) by JoCa, 50 × 50 cm. View this work →

The Dreamer and the Unfinished Face

The Dreamer is the series where JoCa's central idea is most legible. The figure is built up and broken down in the same gesture, so the face surfaces and disappears at once — closer to a memory than a likeness. The Dreamer (17) (55 × 45 cm, 2026) moves between dissolved passages and firmer, resolved marks, holding atmosphere and structure in one image. The Dreamer (18) takes the same enquiry into a 50 × 50 cm square, where the format gives the head nowhere to hide.

The scale across the series is deliberately intimate. The Dreamer 5 works at 45 × 45 cm, and Ghastlighting (1) (50 × 46 cm, 2025) at a similar reach — paintings that ask to be read from close in rather than across a room. Ghastlighting plays its title between the spectral and the psychological, a nod to gaslighting and the haunted edges of perception, and the features build and break accordingly.

Why Does JoCa Leave a Face Unfinished?

Because the unfinished state is the subject, not a shortcut to it. Non finito is a historical term for work deliberately left incomplete, and JoCa uses it as an argument about identity: a person is not a settled image but something continually being assembled, interrupted, and reassembled. A finished, resolved portrait would contradict the point it is trying to make.

That is also why the interruptions are so precise. The pictorial discharges and layered marks are not accidents of process — they are placed, and they are where the painting does its thinking. You can see how that plays out in the studio in JoCa's studio feature on identity, technology, and the fractured self.

Love of Dutch Moves the Work Larger

The Love of Dutch paintings give the same vocabulary considerably more room. Love of Dutch (4) and Love of Dutch (5) both work at 108 × 88 cm, and Love of Dutch (3) Extended stretches to 143 × 90 cm across an extended horizontal field.

Scale changes what the fragmentation does. In the small portraits, the interruptions read as psychological — something withheld. At 143 cm wide, they become architectural: the eye travels laterally across interrupted passages and reworked marks, and the image behaves less like a face and more like a structure that keeps declining to close.

Seeds, Force, and the Conceptual Paintings

Alongside the portraits, JoCa runs a conceptual strand built on the seed as an image of contained potential. Nuclear Seed (150 × 150 cm, 2025) is the monumental statement of it — the seed as a source of life set against the nuclear as an unstable, transformative power, with the square format concentrating the tension rather than releasing it.

Its counterweights are smaller and quieter. Settled Seed (45 × 45 cm, 2025) is potential grounded rather than in flux, built through restrained tonal modulation toward equilibrium, and Processed Seed (45 × 45 cm) sits in the same register. Read next to the Self Assemble canvases and La Bruja, they show a practice that moves between the figure and the diagram without changing its underlying question.

How Collecting Works at an Online Gallery

Every JoCa painting is a unique work — one canvas, one owner, mounted on a professional wooden frame and supplied with a certificate of authenticity. There is no edition to fall back on, which means availability moves quickly and the collection page is the only reliable record of what is still on offer at any given moment.

Art of NOMA publishes the price on every work rather than hiding it behind “price on request,” so you can decide whether something is in reach before you speak to anyone. It is an online gallery: no room to walk into, no one hovering while you decide. You can sit with a painting for three weeks and then ask a question, and the answer comes from the people who actually placed the work.

Browse every current work on the JoCa collection, explore more original paintings, or meet the full roster on our artists page.

Verified September 2, 2026.

Frequently Asked Questions

Who is JoCa?
JoCa is a Mexican-Spanish contemporary painter represented by Art of NOMA, known for non finito portraiture — works deliberately left unfinished or intervened through pictorial discharges — in which the face fractures and reassembles to picture identity as unstable and continually under construction.
What medium does JoCa work in?
Oil on canvas. The original paintings range from intimate 45 × 45 cm squares up to 150 × 150 cm and a 143 × 90 cm extended horizontal format. Each original is a unique work, mounted on a professional wooden frame and ready to hang, with a certificate of authenticity included.
How much does a JoCa painting cost?
JoCa originals are unique paintings priced by scale and series; works from the studio have been placed in the region of USD 3,850 to USD 4,400. Art of NOMA publishes the price on every work rather than listing it as price on request, so current pricing and availability are always visible on the artwork's own page.
Where can I buy original JoCa art?
Original JoCa paintings are available directly from Art of NOMA, with insured worldwide shipping and a certificate of authenticity on every piece. Current works are listed on the JoCa collection page, where each painting shows its own dimensions, year, and price.
What does non finito mean?
“Non finito” is Italian for “not finished.” It describes work intentionally left incomplete so the act of making stays visible. JoCa applies it to portraiture, treating the unresolved face as an accurate description of identity rather than an unfinished attempt at one.